Thursday, February 3, 2011

Shaping an Idea Notes

Shaping an idea / concept

Stage 1
Collect and Select
Use images and words or phrases to determine an idea, theme
Collect – open mind – subconscious
1.       Select – edit – three grouping – general ideas
2.       Revisit – Collect – add to collections
3.       Verbalize – add words to each collection


Stage 2
Develop the idea / mood
Using colour, texture, patterns, lines and brushes
1.       Use three colours to create a colour scheme
2.       Determine the mood of colours dark /light, bright/subdue etc.
3.       Lines determine sight lines – static dynamic
4.       Textures, patterns, brushes help to create rhythm

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